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Top 10 Tips for Bettering App Store Optimization

App Store Optimization – a term which is being heard just as much as SEO – how much do you understand it? In layman’s terms, the process enables an app to achieve a higher rank and better visibility on a mobile app store. So, just as the very term suggests, ASO does to the app store search results what SEO does to the search engine results. The bigger question you should be asking yourself is how can the app store be best optimized?

Experts at Techmagnate follow the below top 10 ASO tips and tricks to give your app marketing strategy a boost. Check them out, and let us know how many of them do you follow.

1. Taking Stock of the Competition

A good ASO strategy 2018 involves two parts – knowing the customer and understanding the competition. To achieve this, here are a few points which should be borne in mind –

  • Description of the app.
  • Language used by their customers.
  • Keywords used by the competitors.
  • Reasons for downloading and using the app.

Knowing which keywords are to be targeted – the obvious keywords or the less trafficked, will make the job of optimization easier.

2. Knowing what Customers Search

In 2018, App Store Optimization tips suggest thinking from the point-of-view of the end customer.

  • What are they likely to search for?
  • Why are the benefits of downloading your app?
  • Will they share the app with friends and family?

All these questions will better an app’s presence on the app store. Conduct a consumer research to identify the queries used by consumers to search your app or related ones. This helps in determining whether the same keywords are to be targeted or separate keywords are to be used.

3. Deciding the App Name

For the best App Store Optimization results, coming up with a unique name for the app is not enough. If the right keyword is used in the title, then the chances of the app being ranked higher get brighter by 10.3%.

Note – Up to 255 characters are allowed in the titles of the app store. However, this does not mean that every word that can be thought of, is to be put in the title.

  • The chosen title should have the required keywords and should leave a positive impression on the customer as well.
  • Longer titles are also truncated after the 23rd character, which includes white spaces on the App Store, and the 30th character on the Play store.

Thus, to ensure that that the app is easily identifiable, the title must be kept short, interesting and apt.

4. Maximizing the Keywords

The approaches for selecting ASO keywords happens to be a bit different for the App Store and the Play Store. They are given below –

App Store

  • Keyword field is 100 characters long.
  • Makes use of title and keywords to determine the search strings for which the app will appear.
  • To maximize organic traffic, the allocated keywords must be used. Keywords must be researched.

Play Store

  • Has a similar approach to Search Engine Optimization.
  • Google scans the app’s description to extract the necessary keywords.
  • A keyword can be optimally repeated 5 times on the product page.
  • Any additional mention has no effect on ASO and can even turn customers away.

For best results, write from the customers perspective first and then insert the keywords.

5. Writing the Right Description

One of the vital app store optimization tips for 2018 is the apps’ description. It should be customer focused. Some of the other points to remember are –

  • The description should have a call-to-action.
  • The language used should be simple. It should clearly state the benefits of downloading the app in the first three lines.
  • With each update, the description too should change along with the screenshots.

6. Using a Unique Icon

For your app to stand out against the millions available, the visual appeal matters because that is the first impression which your audience has. However, it is essential to remember that both the App Store and the Play Store have their own preset standards when it comes to the color scheme, ideal size, and geometry of the icons which can match design elements of the rest of the OS. A few of such considerations are as follows –

iOS

  • Minimum size of icons must be 1024X1024 pixels.
  • Depending on the use of the icon, it is accordingly scaled down by Apple OS.
  • These include app icons (180X180), navigation icons (66X66), and tab bar icons (75X75).
  • The app icon should thus be designed in a such a manner that it looks good even after being scaled down.

Android

  • Google Play needs an icon size of 512X512 pixels.
  • Even though it is not essential, Google suggests that the app icons be designed in accordance with their guidelines.
  • The guidelines list everything ranging from the anatomy, to the lighting and shading of the icon.

Irrespective of whether the icon is being designed for iOS or Android, the design should immediately convey what the app does. It should not be cluttered with unnecessary words and logos.

7. Including Screenshots and Videos

Screenshots may not affect the search rankings on an app store, but they do bring in the downloads. Another advantage of having images is that they help in better describing the text to the target audience. They can visualize how the apps look and feel before hitting the download button.

Here’s an overview on using screenshots-

  • The maximum number of screenshots which can be uploaded happen to be 5 and 8 for iOS and Android respectively.
  • Of these only the first 2-3 screenshots are displayed in the gallery.
  • Special care should thus be taken to ensure that these screenshots portray the benefits of using the app.

Ongoing through the screenshots, the user should be convinced of clicking on the download button.

8. Localizing the App Listing

These days, of the total app revenue only 31% is generated in North America. Among these, 72% of the people, who do not speak in English, prefer using their native language when conducting any online transactions. App publishers should thus adapt their language and brand communication according to the preferences of the target audience.

Strategies for achieving this include –

  • Speaking to the customers in their native language.
  • Using localization or translation services to convert the app’s description, keyword, screenshots, and title.
  • Both the App and the Play Store allow the listing to be localized which increases the discoverability and readability for customers in different countries.
  • Doing these can increase the rate of downloads by more than 70%.

9. Increasing Traffic using Outside Promotion

Both Google and Apple take into account the total number of visits to a page and the backlinks of the product page. Thus, the more traffic a listing gets, the more its chances of ranking better in the search results. How can you get the required traffic? Here are a few ASO tips 2018 with regards to increasing traffic –

  • Using social media, content, press, reviews, and online advertising.
  • App indexing – this means making the content of the app more searchable and linkable from a mobile or a web search.

10. Regularly Updating the App

Customers using mobile apps are regularly looking for improvisations in the user experience. Apps which are updated regularly are not just liked by customers but are also considered to be of higher value by the app store. Updating the app also brings in better reviews which in turn provides better ratings than before.

Pushing the app to the release stage is one part, the other involves encouraging the users to download the update. Here are few ASO strategies which can help you sell your next update –

  • Letting the customers know using a login note, push notification, or an update link informing about the update and the improvisations which have been incorporated.
  • Updating the app description to highlight the added or improved features along with a call-to-action.
  • Maintaining good reviews for the app. The better the ratings, the higher the chances of the app getting downloaded.

In conclusion, though App Store Optimization (ASO) seems complicated, it is not. Having an understanding of ASO tips in 2018 can help build an effective strategy. If the above-mentioned points are borne in mind, then it can surely help you move ahead of your competitors in the app store rankings. Keep in mind the need to constantly update algorithms for ranking.

Top Checklist for Google Mobile First Indexing

Mobile First Indexing is creating a buzz in the world of digital marketing in 2018. All blogs and articles are giving you advice on hows, whys and whats of Google’s latest roll-out. But, everybody is talking about what is to be done. Nobody is telling the precise steps you need to take.

Here, is the checklist for Google Mobile First Indexing that every marketer and business owner should have and follow.

A. Mobile Version Configuration

The first thing on the list is to check if the mobile version of the website is in either of the below mentioned configuration:

  • Responsive Web Design
  • Dynamic Serving
  • Separate URLs (m-dot or mobile site)

If not, then you know the answer – get one.

B. Load Time and Page Speed

Every digital marketer worth his salt knows the importance of load time and page speed. This is built into the markup of any good digital transformation. Strategies for Mobile First Indexing SEO will be no different. Here is a list of things you need to check:

1. Check and optimize mobile load time

Tools such as Pingdom or GT Metrix can be used to determine load time and scope of optimization for the mobile version of the website

2. Check and optimize with Google PageSpeed Insights

Google’s tools including Google PageSpeed Insights, Google Analytics, etc.,are essential to check for page speed on mobile.

A. Meta Tags and all Other Tags

Once again, every online marketing individual and agency knows the high importance of Tags in content creation and SERP rankings. You cannot ignore your Meta Data and other tags when optimizing for Mobile First Indexing 2018.

1. Check and optimize the meta tags for mobile version

You may have the title and descriptions of your website ready, but what needs to be checked is – are they present and accessible to the mobilebot.

2. Check and optimize the alt tags for mobile version

It is estimated that nearly 70% of the users are using their smartphones for searches. It is imperative the alt tags of images should be accessible to the mobilebot.

3. Check and optimize structured data or schema tags for mobile version

The desktop version of you site may have optimized for schema tags. But for Mobile First Indexing SEO to work schema tags or structured data should also be readable in mobile version (or on the mobile site).

B. Mobile Friendliness

1. Check and optimize the website for mobile friendliness

Before you begin implementing the changes, it is time to check the mobile-friendliness of your website by using Google’s Mobile Friendly test tool. The tool will give you an accurate direction required to achieve optimal mobile-friendliness.

2. Check and resolve mobile usability errors

Use the Mobile Usability in Google Search Console to check and resolve any errors with regards to mobile usability of the website design.

In conclusion, we all know, mobiles are an extension of our daily lives. Responsive website designs enable activities from information seeking, meeting deadlines, personal shopping, social conversations, etc.on the move. The latest roll-out is just the beginning of several major changes we can expect in the next couple of years with regards to Internet marketing.

Why Online Reputation Management is Important

A company’s online reputation is of critical importance. While a business may not actually sell its goods or services online, the word that is spread about their sales and service between reviewers on the internet often determines how much new and repeat business they can look forward to.

How does online reputation impact your line of work? What do you stand to benefit from employing the services of online reputation management? At DigiPoint, we believe that every field can see major growth to their sales and reviews by improving and monitoring their online reputation. Here are just a few examples of the many kinds of businesses we help with this every day:

Online Reputation Management for Doctors

Now more than ever reputation management for physicians is a major factor in determining the continued business a clinic or practice will see. People want to know what others think and have experienced in dealing with their potential healthcare providers. This is why there are entire websites devoted to the online reputation of doctors – and why, if you’re a physician, you need to have someone keeping an eye on yours.

Reputation management for dentists, surgeons, pediatricians and many other types of healthcare providers encompasses monitoring these sites, local reviews and more, to give you the clearest picture of how your practice is being perceived online. Through regular monitoring, you can address common complaints or outlying issues and ensure happier patients – and more referrals in the future.

Online Reputation Management for Politicians

Perhaps no line of work is more dependent on public opinion than that of politics. With online reputation management, politicians can see real-time feedback of what people are saying, sharing and talking about regarding both their own campaign and the relevant issues that impact it. With this feedback, changes can be made and statements can be issued to reinforce the faith of voters and sway those who are still on the fence.

What’s more, currently-seated politicians can use this monitoring to meet the needs of those they represent, ensuring better outcomes in voter satisfaction during their terms.

Online Reputation Management for Lawyers

Lawyers already struggle with an unfortunate stigma in the court of public opinion. Many people perceive legal professionals as being less than trustworthy. While this reputation is often unfairly-awarded, it can be made even more unfair when people spread untrue information online.

Protect your legal practice and bolster your positive public reputation. Consult an online reputation management professional for assistance with keeping things lit with a positive light in the public eye. Your caseload will grow along with your good reputation.

Online Reputation Management for Real Estate Agents and Firms

Real estate agents rely very heavily on the public perception of both their firm and their own personal ability to find the right properties for buyers at the right price. With so many of today’s home buyers now shopping online, it’s imperative to the modern real estate agent to have a solid online presence – and to have a sterling reputation amongst consumers turning to real estate websites for guidance. Reputation management for real estate helps agents and the companies they sell for be ready when their next buyer reaches out by giving them the confidence they need to hand over a business card or pass along an email address knowing the information associated with their name will be positive.

Online Reputation Management for Restaurants

These days, people use a variety of apps and websites to find restaurants to frequent in their own hometown and in the cities they are visiting. This makes the online reputation of these restaurants just as important – if not more so – than the “word around town”. Having online reputation management for restaurants at your disposal means that you’ll be able to keep an eye on what people are buying and what they’re saying about your establishment, and address any necessary concerns. That way, when hungry customers go looking for information about your eatery online, what they’ll find will be nothing but encouragement to give your place a try.

Online Reputation Management for Small Businesses

Perhaps nowhere is a positive online reputation more important than in the case of small, local businesses. These companies are already at a disadvantage to larger businesses in their same field; dealing with negative feedback or false information being spread online impacts them at a much greater level than a bigger brand would deal with.

Reputation management for car dealers, dry cleaners, hair stylists and many other small business owners can help make a positive impact for these proprietors and their businesses. By monitoring everything from reviews on local forums to information shared on social media, online reputation management can mean the difference in mediocre sales and profits and those that catapult small businesses into the world of franchising and more.

For more information on how your business can benefit from online reputation management, contact us. We’ll show you just how important monitoring this information can be to maintain and grow your customer base and helping you keep those customers coming back!

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Email: info@digipoint.co.in